Social media & accessibility

This session will provide communications professionals with key resources, tips and techniques to support the development and creation of accessible social media content. Participants will be reminded of our obligations, legal and social, to create accessible content, provided with guidance on common social media platform accessibility features, and given advice on how to design accessible content within social media apps. Participants will also be introduced to the importance of using of accessible language within social media posts.

Learning outcomes

1. Describe key parts of social and legal (i.e. AODA) contexts relevant to accessible communication
2. Identify features of social media required for delivering accessible information
3. Apply accessible content creation techniques to social media

Session format

• The session will be presentation based with opportunities for participants to ask questions and engage in the topic.
• Participants will be asked to provide answers to some questions (e.g. what platforms you are using), indicate some strategies you are already using at the moment, and to indicate how you could incorporate the facilitation techniques discussed into your hosting practices.

Accessibility notes

• Platform access information: This session will be delivered using MS Teams and use the live-captions function. Information on how to access the captions, and all other accessibility information for MS Teams, can be found at the MS Teams accessibility page. General information on how to use MS Teams can be found on this EASI MS Teams Meeting instruction sheet.
• Breaks: one 10-minute break will be provided at the one-hour point.
• Participation: participants are invited to engage in spoken dialogue throughout the breakout sessions, as well as during the larger group discussion. Participation via the chat function within MS Teams is also welcome. Any questions you might wish to be addressed can be sent to Ben Poynton (ben.poynton@utoronto.ca) ahead of the session.
• Presentation: an accessible PowerPoint presentation will be used for the introductory portion of the session. This will be emailed to participants ahead of time.
• Questions: If you have any accessibility questions or are looking for further information on how we might support your participation, please contact Ben at ben.poynton@utoronto.ca and he will work with you to make appropriate arrangements.

Registration

Register for the event on the official event page.