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AI-assisted qualitative data analysis: Harnessing tools appropriately

October 28, 2025, 10:30 am - 12:00 pm

This session comprises demonstrations of a selection of AI tools for qualitative data analysis, and discussion about their potential for research and evaluation. Using sample data, we consider a series of analytic tasks and methodological implications of use in different contexts, with different types of data and at different stages in the analytic process.

  • Generative-AI capabilities and their application to qualitative research
    • Automated transcription
    • AI summaries
    • AI coding and code suggestions
    • Conversing with qualitative texts and coded data
  • Demonstrations of three tools chosen to illustrate variety in capabilities
    • MAXQDA – example of Gen-AI integrations into established suite of analysis tools
    • Reveal – example of Gen-AI App for qualitative analysis – participant-based data
    • AILYZE – example of Gen-AI App for qualitative analysis – variety of qualitative data
  • Keeping the human in the loop using AI tools for qualitative research
    • Integrating the use of GenAI features in the analysis process
    • Pros and cons of using general-purpose vs. bespoke AI tools for qualitative analysis
    • Next steps in planning for the use of AI tools

Speaker

Dr. Christina Silver, Associate Professor (Teaching), Department of Sociology, University of Surrey; Founder & Director, Qualitative Data Analysis Services (QDAS)

Intended audience

Researchers at any stage of their career with an interest in qualitative research

Learning objectives

  • Build awareness of the use of AI tools at different stages of the qualitative analysis workflow
  • Understand the methodological consequences of using AI tools (potentials and risks)
  • Identify skills in harnessing AI tools in ways that enable human-centred approaches

Registration

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